Go local and embrace Insta-glam this year.
By Aiden Jewelle Gonzales
Last year’s #CovidCouture might have comprised of perennial pyjamas and ‘business on the top, couch-potato on the bottom’ Zoom fashions, but it’s time to sack the sackcloth. Forget about doing it for the ‘gram, let the ‘gram do it for you with these ‘gramorous local brands.
Hello, summer dress vibes! If you’ve never met a print you didn’t like, this brand’s for you. With their flirty floral frocks, playful playsuits, and colourful casuals, you’ll be sure to bring the tropics into your closet even on the gloomiest of days. Perfect for the beach or daytime summer outings, you can also contact them on LINE @janen or @Janen.closet2
If, like me, co-ords strike a chord in your heart, then look no further. From ruffled skirts and tops to silky halter-and-trouser combos, the brand lives up to its name by giving you basics you can dress up or down. There’s nothing basic about their designs, however, many of which feature daring cuts so you can cut a fine figure wherever you go. Contact them on LINE @basicsbysita1 or try on their styles in person at Central Ladprao, Fashion Island Shopping Mall, or MEGA Bangna.
Looking for an outfit that’s sure to get that double tap? CHUU clothing’s got you covered with its full-length dresses, dramatic sleeves, and striking palettes. Whether you’re dressing for the breezy beach or a keynote speech, you’ll be sure to turn heads with their offerings. Add them on LINE @chuuclothing or visit them at SOS in Siam Square Soi 6.
On Wednesdays, we wear pink…or blue, or green, as long as it’s one of FABRIQUE’s sleek satin solids in a range of colours, from basic to bold. Don’t be afraid to show a little skin with their plucky designs, which embrace straps, backless styles, and cheeky cutouts, all while keeping it classy, sassy, and chic. Visit their Line @fabrique.co, or visit them in person at the SOS stores at Siam Square Soi 6 and at Central Ladprao.
Who says you can’t serve looks in neutrals? If you’re an oversized-blazer, slouchy-trousers kind of gal, then this one’s for you. With their boxy silhouettes and asymmetrical cuts, Salisa has a range of killer looks for you to try, but the one thing they all have in common? Attitude. Add them on LINE @salisa, or visit their stores on the first floor of either Siam Paragon or at Emporium.
If you were born with great jeans or if you’re just into that denim on denim on denim life, then July 7 is your best bet. While they’ve got distressed jeans, tops, and jackets in every colour and style, they’ve also got quirky linen and cotton looks, with just the right accessories to match. Add them on LINE @july7.th, or look out for any of their popup stores in town, usually at EmQuartier.
Disclaimer: all pictures were taken from each brand’s Instagram account and belong to their respective owners.