Since airing in December, the show has received tonnes of hype!
By Meghana Reddy Marella
Evolution is all about ideas, risks, enterprise and entrepreneurship.
Start-ups and the culture of developing business enterprises have taken deep roots in our societies. In recognition of this need for entrepreneurship, the Indian version of the globally renowned business reality show, Shark Tank has put even more focus on India’s entrepreneurial ecosystem growth.
With the idea of ‘Badalte Bharat Ki Nayi Soch’, Sony Entertainment Television’s reality show has given a golden platform to present-day entrepreneurs to fulfil their dreams by pitching their original and innovative ideas with the show’s dedicated business specialists a.k.a The Sharks, to acquire their desired investment.
In addition to benefitting the participants, Shark Tank India also provides a hands-on approach for its audience by describing business terminology, different variations of businesses and their potential. Of course, The Sharks, made up of some of the most successful businesspeople in India, also benefit as they are all pumped up to invest in these potential businesses and encourage the upcoming business aspirants from all across the country.
The talented sharks of the first-ever edition of Shark Tank India are” Ashneer Grover (Founder and Managing Director of BharatPe); Vineeta Singh (CEO and Co-founder of Sugar Cosmetics), Peyush Bansal (Founder and CEO of Lenskart), Namita Thapar (Executive Director of Emcure Pharmaceuticals), Anupam Mittal (Founder and CEO of Shaadi.com – People Group), Ghazal Alagh (Co-Founder and Chief Mama of Mamaearth) and Aman Gupta (Co-Founder and Chief Marketing Officer at boAt). Host Rannvijay Singha acts as a guide for the participants on the show.
So far the show has really gained a fan following thanks to its many innovative pitches. Additionally, it has also proved to be the best start-up crash course for everyone who dreams of kick-starting a venture of their own in the future. One example of the many promising pitches present on the show is Flipkart seller, Rohit Nandwani’s tech start-up ‘Hammer,’ the first-ever Indian Athleisure tech brand that provides high-quality audio gadgets and fitness bands at an affordable price. This small town-based consumer brand received a massive investment of 1 crore from Aman Gupta for 40 percent equity of the company.
Entrepreneurship runs deep in India’s identity and this economic growth can prove to be beneficial when it comes to solving many societal challenges. At its heart, Shark Tank India wants to act as a catalyst to help individuals overcome the challenges with getting a start-up off the ground, and nurture promising businesses that create solutions and provide value to society and industries at large.
What we really appreciate about Shark Tank is that it allows viewers to witness what goes behind closed doors where huge business deals take place. This fact alone absolutely makes for an interesting watch. Through this reality show, India is celebrating the undying spirit of Indian entrepreneurs from different backgrounds as they share their experiences, and by far the kind of products and business ideas that have been pitched are incredibly interesting and more than enough to get you hooked!