The modern gentleman’s self-care edits

His hair is neatly kept, his skin luminous, his grooming intentional, and his scent always lingers just so. This is the well-kept man, not fussed over but considered. The modern man is no longer defined by a rigid playbook, but by the choices he makes each morning to meet the world with intention. This form of care is not new, nor is it secular to women. For centuries, men have turned to these acts of daily rituals as a mark of respect for themselves and those around them. In this piece, we explore the essentials: skincare that performs, grooming that refines rather than masks, and fragrances that stay fresh and memorable for hours.

SKIN CARE

The foundation of a well-groomed appearance lies in the skin. Not in excess, but in simplicity done well. Begin with a gentle face wash to cleanse without drying, followed by a lightweight moisturiser that keeps the skin balanced and subtly radiant. Sunscreen is essential, protecting against damage and ageing. Don’t forget a nourishing lip balm to keep lips smooth and refined. For those who appreciate quality, Aesop offers a refined range of skincare essentials, available in Thailand via www.thailand.aesop.com, combining botanical ingredients with understated elegance.

Instagram: @aesop

BODY CARE

An often overlooked yet important step, body care deserves just as much attention as your skincare and scent. For products that are indulgent, gentle on the skin, and simply effective, KIMIRICA offers a luxurious approach to daily self-care. This Indian vegan brand blends clean formulations with refined scents tailored for men, offering body washes and lotions that leave you feeling fresh, polished, and well cared for. Explore their range at www.kimirica.shop.

Instagram: @kimirica.shop

ORAL CARE

Oral care may be discreet, but it speaks volumes. A high-quality toothbrush with precise bristles ensures a thorough yet gentle clean, while a well-formulated toothpaste not only freshens breath but helps lift stains from coffee, wine, and the day’s indulgences. Italian brand Marvis, founded over half a century ago, is globally recognised for its bold flavours, iconic packaging, and commitment to quality ingredients. Available in Thailand via www.marvisthailand.com, as well as at Gourmet Market and Villa Market, it brings a touch of sprezzatura (effortless style) to your sink-side ritual.

Instagram: @marvisthailand

DEODORANT

A gentleman never leaves scent to chance. The right deodorant masks odour, prevents perspiration stains, and keeps you feeling fresh from morning meetings to evening plans, and subtly complements your fragrance. Look for aluminium-free formulas that are gentle on the skin yet effective, all while coming in sleek, travel-friendly packaging. Salt & Stone offers a modern take on daily protection, with elevated scents and clean ingredients that don’t compromise on performance. Available in Thailand at www.sephora.co.th, it’s a discreet yet powerful staple for every well-kept man.

Instagram: @saltandstone @thaisephora

GROOMING

Whether clean-shaven or bearded, grooming is a vital part of a man’s regimen. The right products not only enhance the quality of facial hair but also prevent irritation, ingrown, and taut, stressed skin. A well-made shaving cream cushions the blade for a smooth, effortless glide, while a calming aftershave soothes and refines the skin post-shave. For those with beards, a good beard oil softens and tames. For a natural and Ayurvedic approach, Forest Essentials offers a curated range of men’s grooming essentials that target hair growth, pore health, and skin clarity. Available at www.forestessentialsindia.com

Instagram: @forestessentials

FRAGRANCE

Scent is deeply personal, a form of intimacy that stays long after you have gone. Homegrown label ISAK, inspired by the word ishq (of Arabic origin, later spread to Persian, Urdu, Turkish, Hindi), draws from the rich soul of Uttar Pradesh, crafting artisanal perfumes rooted in Indian heritage and elevated by contemporary finesse. Their fragrance First Rain captures the calm, earthy clarity of petrichor. It is elegant, timeless, and never overwhelming. Available at www.isakfragrances.com, ISAK champions sustainability, craftsmanship, and cultural artistry. For those who lean toward classic indulgence: Creed's Bois du Portugal, and the well-known Green Irish Tweed, Creed fuses tradition with prestige. Stocked exclusively in India at their flagship boutique in New Delhi and available in Thailand at select Central Department Stores.

Instagram: @isakfragrances @creedfragrance