Dev Singhsachthep on Fitness, Wellness, and Staying Active

Virgin Active Thailand’s Dev Singhsachthep shares his journey from hospitality to fitness leadership and his perspective on the future of wellness.
Dev Singhsachthep at Virgin Active Wireless Road.
Dev Singhsachthep at Virgin Active Wireless Road.
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We all had those interests during childhood that felt joyfully consuming at the time, only to be forgotten months later. But some interests have a way of sticking around. They become more than play; they start to shape how we spend our time and eventually, where we see ourselves going. For Dev Singhsachthep, that intrigue was physical activity. What started as an early interest in sports developed into a genuine passion during young adulthood before eventually leading him into a career in fitness as Head of Operations & Safety at Virgin Active Thailand. Along his path, the focus has grown beyond exercise itself, becoming an exploration of how working with people through service and vitality can transform what we bring to everyday life. Now, as a leader and a father, wellbeing has become an important part of how he lives as much as how he works. Curious to learn more about his unique journey with active living, Masala sat down with Dev to explore what keeps him moving.

“Being a father of three and having a busy career helps keep things in perspective. I focus less on perfection and more on building sustainable habits that support my overall wellbeing.”

Q

Tell us about your upbringing.

A

I grew up in a supportive family that taught me the value of hard work, responsibility, and respect for others. I attended international schools in Thailand before moving to Sydney for high school, then later completed my studies in Banking & Finance and Hotel Management in Switzerland. Living abroad at a young age was a defining experience. It taught me independence, resilience, and adaptability, while exposure to different cultures broadened my perspective and helped shape both my life and career.

Q

Many fitness executives have a personal history with wellness or competitive sports. What was your personal relationship with fitness growing up?

A

Honestly, I wasn't particularly passionate about fitness until my mid-20s. Growing up, I played plenty of sports, mainly soccer and basketball, with soccer being my favourite. I enjoyed being active, but I was never especially competitive. That changed early in my career when I wanted to become stronger, both physically and mentally, and started going to the gym. Over time, fitness evolved from a personal goal into a genuine passion and an important part of my lifestyle. Interestingly, my competitive side didn't really emerge until after the COVID-19 pandemic, when I discovered a love for running and endurance events. Since then, I've taken part in Spartan races, HYROX competitions, road races, and trail-running events. What I enjoy most isn't competing against others, but challenging myself and seeing what I'm capable of.

Q

Your father is a reputable doctor in the community. Did you ever consider a career in the medical field?

A

I was 100 percent certain that the medical field was not for me. Growing up, I was frequently asked whether I would follow in my father's footsteps and become a doctor. While I didn't really know what career path I wanted to pursue at the time, I knew with absolute certainty that medicine wasn't it. Needles, hospitals, and the sight of blood have never been my thing.

Q

What was the specific crossroad or moment in your early life where you ventured into this industry? 

A

I was working at Shangri-La at the time and felt I had reached a crossroads in my career. While I enjoyed hospitality, I knew I wanted to challenge myself in a new environment and continue growing professionally. Around that time, Virgin Active was recruiting leaders for the opening of its third club in Thailand, Virgin Active Westgate. The opportunity immediately stood out because it combined a fast-growing, ambitious business with an industry that aligned more closely with my personal interests. Looking back, it was one of the best career decisions I've made. What started as a new challenge has turned into an incredibly rewarding journey in the fitness and wellness industry and ultimately led me to where I am today.

Dev Singhsachthep at Virgin Active Wireless Road.
Dev Singhsachthep at Virgin Active Wireless Road.
Q

As Head of Operations & Safety, Thailand, what do your roles and responsibilities look like? 

A

As Head of Operations & Safety at Virgin Active Thailand, my role is all about ensuring our clubs operate safely, efficiently, and consistently while delivering a great experience for our members. My responsibilities range from club operations, health and safety, and facilities management to major refurbishment and maintenance / growth projects. It's also a commercially focused role, making sure we're investing wisely, managing costs effectively, and supporting the long-term growth of the business. Ultimately, my job is to balance member experience, operational excellence, safety, and financial performance to help create great clubs for our members and teams.

Q

What has been the biggest turning point in your career thus far? 

A

The biggest turning point in my career was leaving the hotel industry and joining Virgin Active. At the time, I was working at Shangri-La and felt ready for a new challenge that aligned more closely with my interests and passions. Joining the opening team at Virgin Active Westgate was a leap of faith, but it turned out to be one of the best decisions I've made. It allowed me to apply the skills I'd developed in hospitality while building a career in an industry I genuinely enjoy. 11 years later, I'm still here and have been fortunate to grow through a variety of leadership roles. Looking back, that decision shaped the career I've had today.

Q

Consumers today see fitness more as a holistic lifestyle and wellness routine rather than just traditional weightlifting. What specific wellness features, such as recovery tools or nutrition has Virgin Active incorporated into its clubs? 

A

Consumers today are looking for a more holistic approach to health and wellbeing, and that's something Virgin Active has embraced for many years. Our clubs are designed to support overall wellness through a combination of exercise, recovery, nutrition, and community. Members have access to a wide range of training experiences, recovery facilities such as steam rooms, spa pools and cold plunges, as well as nutritious food and beverage options through KAUAI Thailand. Beyond physical fitness, we focus on creating environments where people can connect, recharge, and build sustainable healthy habits. Our goal isn't just to help people exercise more, but to help them live healthier, happier, and more balanced lives.

Q

High-spending Gen Z and Millennial members are moving toward specialised boutique studios like Pilates, HIIT, and bouldering. What have you noticed about how these younger generations use the gym compared to older members, and how has Virgin Active adapted to this change? 

A

We've seen Gen Z and Millennials look for more than just a workout. They want variety, community, and a more holistic approach to wellbeing. They're drawn to experiences like Pilates, HIIT, yoga, and cycling, while also placing greater importance on recovery and mental wellbeing. What makes Virgin Active unique is that members can access all of this, along with traditional gym facilities, under one roof. While trends will continue to evolve, people increasingly want results, wellness, and community in one place, and our focus is to continue meeting those needs.

Q

What would you say to someone who frequently states that they “simply don’t have time to exercise”?

A

We all have the same 24 hours in a day. More often than not, it's not a lack of time, but competing priorities. The good news is that exercise doesn't have to take hours to be effective. Even 20 to 30 minutes can have a positive impact on your energy, mood, and overall wellbeing. My advice is to schedule it like any other important commitment, start small, stay consistent, and focus on building a habit that fits your lifestyle. Over time, those small efforts can lead to significant results.

Q

What do you think the next big wellness trend will be? 

A

Personalisation will be a major trend, with people looking for health and fitness solutions tailored to their individual goals and lifestyles. We're also seeing a growing focus on longevity, with recovery, sleep, and mental wellbeing becoming just as important as exercise. The future of wellness is about helping people live healthier for longer through a more personalised approach to health.

Q

When you look back at your 11-year track record at Virgin Active, what project or growth moment are you most proud of? 

A

Looking back, I'm most proud of the journey itself. I've had the opportunity to grow from managing a single club to leading Operations & Safety across Virgin Active Thailand, and it's been incredibly rewarding to grow alongside the business over the past 11 years. I'm also proud to have played a role in opening new clubs and delivering major refurbishments and enhancements that have improved the member experience. More than anything, I'm grateful for the opportunities I've been given, the people I've worked with, and the chance to contribute to the growth of a brand I'm genuinely passionate about.

Q

How has your typical Monday morning changed from year one to year now? 

A

First of all, 11 years ago I didn’t have kids, and now I have three, so my Monday mornings are a lot less peaceful! [Laughs]. These days, it starts with the school run, followed by a gym session, run, or Pilates before diving into the week. Professionally, I’ve gone from managing one club to overseeing Operations & Safety across Thailand, so Mondays are now all about strategy, business performance, supporting our teams, and overseeing key territory projects.

Q

How do you see the wellness/fitness industry evolving in the next five years? Do you think technology such as AI will be more involved? 

A

I think the wellness and fitness industry will become increasingly personalised over the next five years, with technology and AI playing a bigger role in helping people make smarter decisions around training, recovery, nutrition, and overall wellbeing. At the same time, we'll see a stronger focus on recovery, mental wellbeing, and longevity. While technology will be a key enabler, human connection, coaching, and community will remain just as important as ever.

Q

How do you keep the core joy of fitness alive in your own life today? 

A

It's quite easy because fitness has become a genuine passion. I often say I live and breathe it, both professionally and personally. I enjoy setting new goals, whether that's strength training, running, or an endurance event, and having something to work towards keeps things interesting. More importantly, fitness helps me manage stress, maintain energy, and support my overall wellbeing. That said, if there's one area I still need to work on, it's recovery. Like many people, I'm much better at training than I am at slowing down and prioritising rest!

Q

In an industry that promotes physical perfection and peak performance, how do you stay grounded when surrounded by self-optimisation? 

A

I stay grounded by focusing on how fitness makes me feel rather than how it makes me look. The physical results are a bonus, but the real value comes from the energy, resilience, mental clarity, and confidence it gives me every day. Fitness is a big passion of mine, but it's only one part of who I am. Being a father of three and having a busy career helps keep things in perspective. I focus less on perfection and more on building sustainable habits that support my overall wellbeing.

Masala Magazine Thailand
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