Emerald Pioneer & Philanthropist Shivram Sachdev’s Journey of Grit and Honor

What makes a winner? Is it the accolades, an innate willingness to go the extra mile, or are there more than what meets the eye? While there may be no definitive answers, in the case of serial entrepreneur and philanthropist Shivram Sachdev, it is an impressive blend of all these qualities. Renowned in Thailand’s business circles as one of the first—and possibly the largest—traders of his time to import emeralds. His journey is a testament to resilience, vision, and unwavering determination.

Despite his belief in ‘moving in silence’ Shivram’s success story—marked by soaring highs and abysmal lows—is one for the books. “What we are missing as a society today is a sense of cohesiveness. Sometimes, the simplest and most underrated act—being a good listener—can make a world of difference in business, work, or life itself,” reflects the 85-year-old, who was recently honoured as ‘Outstanding Father of the Year’ by the Sanatan Hindu Community in Chiang Mai. In a candid conversation with Masala, he shares insights into his journey and his observations on Bangkok’s evolution over the past seven decades.

When did you settle in Bangkok, and why?

My family’s migration to Thailand in 1947 was purely circumstantial — more out of necessity than choice. Our story dates back to when I was around seven years old, arriving in Siam (as Thailand was then called) with my father and three brothers. We hailed from a small village in Peshawar, where my father ran a thriving dairy business. However, the Indo-Pak conflict forced us to relocate.

We arrived as immigrants with little knowledge of the local language, but through sheer perseverance, we built multiple businesses from scratch. I firmly believe there is a divine hand in everything — when you nurture pure intentions and are willing to put in the effort, life transforms.

What businesses were you involved in before retirement? How did you enter the gem industry?

Although I am widely recognised for my contributions to the jewellery trade, my journey began in entirely different fields. My father initially pursued a modest culinary venture as an Indian confectioner but it was short-lived.

Later, I ventured into the showbiz industry, distributing films. This business was born out of a partnership with an elderly man named Harbhajan Singh, whose children had no interest in the trade. It was a short stint, but offered lessons of a lifetime.

My foray into emeralds happened by chance. While supplying semi-precious stones and beads to local jewellery showrooms in Bangkok, I was asked if I could source emeralds—a gemstone not naturally found in Thailand. Without hesitation, I said yes. That willingness to seize opportunities has been one of my greatest strengths.

At the time, no one was aware of the Thai market for emeralds. I began importing them in bulk from Jaipur, supplying top manufacturers and jewelry showrooms such as Gems Gallery, Beauty Gems, SJ Jewelry, and Pranda Jewelry. There were a few initial challenges, and I set up an emerald cutting and polishing factory, bringing in skilled craftsmen from Jaipur to train local Thai artisans. However, competition eventually caught up as Indian traders entered the market, and diminishing margins posed new challenges.

With advances in synthetic technology and gemstone enhancements, distinguishing natural stones from synthetic or treated ones has become a global concern.

What advice would you give young entrepreneurs entering the gem industry today?

The industry today is vastly different from 40 years ago. Young entrepreneurs should pursue formal education in gemology to gain in-depth industry knowledge. Working with an established company before venturing out independently is highly recommended. Understanding market trends and minimizing inventory is key to staying competitive. Above all, be tech-savvy and master online sales—today, the world is your market. Business remains timeless; only the strategies must evolve with changing demands.

Having lived in Thailand for decades, what changes have you observed?

Beyond the visible infrastructure and economic growth, the cohesive fabric of the society has changed significantly. Communities are not as close-knit as they once were, and integrity seems to be declining. Zabaan ki keemat (the value of one’s word) held greater weight 40 years ago—today, people say one thing and do another.

That said, modern conveniences have improved tremendously. But as one grows older, human connections matter more than material advancements, and I feel those connections are fast deteriorating. The gems and jewelry industry is seeing major shifts in mindset, trends, and mode of operations. Keeping a huge inventory is a thing of the past. Everything is ordered just-in-time as needed. It seems people have more constricted ways, the capacity and appetite for risk, the heart to do goodwill deals — it all seems obsolete today. Things are more calculated and measured.

Most of the gems trade here is in the hands of traders from India. Thai people have always been welcoming to foreigners, for which we are forever grateful. My Thai staff has been loyal to me through thick and thin.

What is the greatest achievement of your life?

My wife. More than an achievement, I consider her a blessing. She was my pillar of support, brilliant with finances, and excellent at balancing responsibilities. She instilled strong values in our daughters. Though she left us two years ago, she has left an indelible mark on all our lives.

Do you think the new generation of Thai-Indians fully understands our culture? How can it be preserved?

Creating an environment where elders engage in meaningful conversations with the younger generation is crucial. Values are best passed down through action, not just words. Children absorb what they see, but today, an unhealthy obsession with social media is leading to a drastic disconnect from cultural roots.

To bridge this gap, parents and elders must make a conscious effort to nurture open discussions. Instilling fear or blind faith to enforce religious beliefs no longer works. Instead, fostering understanding and meaningful engagement is the way forward.

What advice would you give to youngsters aiming to build a legacy?

Keep your word. It is the simplest yet most powerful principle—whether in business or life. While hard work is essential, true success is rooted in ethics and core values. Surround yourself with the right people, seek advice from those who genuinely matter, and never compromise on integrity.

Successful businesses aren’t built overnight. Have faith, stay patient, and keep working toward your vision.