There’s something about the glittering buzz of Bangkok during the holiday season. As the city starts to twinkle — and with Father’s Day, Christmas, and New Year’s just around the corner — the season of gifting (and self-gifting) officially begins.
Because let’s be real, after twelve months of doing your best, a little retail therapy feels entirely deserved, no girl math needed.
Whether you’re ticking off your shopping list, stressing over secret Santa, or in the mood to treat yourself to that item you’ve been eyeing since July, the sales this season are reason enough to celebrate.
From festive flash sales to those irresistible store-wide markdowns, Thailand’s shops are in full swing for the holidays. Here’s your seasonal passport to discounts, delights, and dangerously good deals.
What started as China’s Singles’ Day in the 1990s has evolved into one of the biggest shopping phenomena in the world. Originally a celebration of singlehood, 11.11 was transformed by Alibaba in 2009 into a massive online sale that revolutionized e-commerce.
Its runaway success inspired a wave of double-digit sales like 9.9 and 10.10, now beloved by shoppers across Asia. Today, platforms such as Shopee, Lazada, and TikTok Shop keep the excitement alive each month with flash deals and discounts that make it far too easy to click “add to cart.”
The term “Payday” was first coined by the Hollywood Candy Company, which named its candy bar after the day it was created in 1932. Decades later, it took on new meaning in retail — marking that glorious end-of-month moment when shoppers are ready to spend their freshly credited salaries.
In Thailand, payday sales gained popularity in the mid-to-late 2010s thanks to major e-commerce platforms like Shopee and Lazada. Today, deals can be found across BaNANA IT, Siam Premium Outlets, King Power, and even surprise airfare promotions for those who like to shop and fly smart.
Falling on the day after U.S. Thanksgiving, Black Friday marks the unofficial start of the global holiday shopping season. Retailers roll out deep discounts both online and in-store, often extending the frenzy through Cyber Monday.
The term first appeared in 1950s Philadelphia, coined by police to describe the traffic chaos after Thanksgiving. By the 1960s, it had evolved into a national retail event, later redefined as the day stores moved “into the black” with soaring profits.
This year, Black Friday lands on 28 November 2025, with sales expected at Central Department Stores, King Power, Siam Premium Outlet, Sephora Thailand, BaNANA IT, Bath & Body Works Thailand, Studio7, Crocs Thailand, and GUESS Thailand.
Rooted in old-world trading traditions, end-of-season sales date back to times when merchants cleared stock to make room for new wares. Today, they coincide with fashion’s Spring/Summer and Autumn/Winter cycles — bringing major markdowns as collections turn over.
In Thailand, shoppers can score EOSS deals at Club21 Thailand (featuring Tory Burch, Acne Studios, and Jil Sander), as well as Adidas Thailand, PUMA Thailand, Lyn Around, Under Armour, Mango, COS Thailand, and Longchamp Thailand.
For a full-day spree, browse Central Department Stores, One Bangkok, or Fashion Island — where style steals await those ready to splurge.
A signature event for over 35 years, the Central Midnight Sale first launched in 1988 as a major annual price-drop extravaganza. Bringing together top Thai and international brands, it’s become a must-visit shopping tradition.
Now available across the Central app, website, and in-store, the sale keeps the fun going year-round with announcements roughly every three months. The result? Endless excitement and unbeatable deals for loyal shoppers.
Rolling in right after Christmas and continuing into early January, New Year’s sales are a paradise for bargain hunters. The best finds go fast — early shoppers get the spoils.
Last year, Thailand’s New Year Mega Sale, organized by the Commerce Ministry, featured discounts of up to 80% across 300+ vendors, covering everything from fashion to food delivery. This year promises even more irresistible deals, with exclusive offers from Lazada, Shopee, GrabFood, Lineman, and Robinhood.