Fashion

AI Is Your New Style Assistant

From colour analysis to virtual try-ons, AI is making personal styling and beauty advice more accessible than ever.

Saira Narang

Not too long ago, getting ready to go out involved a mirror, a bit of intuition, and maybe a mildly honest friend. Now, it often means 15 open tabs, a saved folder of outfits you attempt to recreate, makeup looks, and the looming sense that you still have nothing to wear.

And when you do pick something, the colours are often not quite right, the proportions feel slightly off, and the outfit somehow looks better on Pinterest than on you.

AI has quietly slipped into that gap as the backstage team with useful and accessible tools that can decode your complexion and figure. It also keeps you in the know on which trends are about to break before they hit the feeds.

Your Colour Consultant

Colour analysis has been around for decades, but AI has finally made it accessible. The premise is simple: certain colours will always make you glow while others may wash you out.

Dedicated tools like Colorwise or Dressika analyse your photo by reading the colour values of your skin, hair, and eyes, then map you to a seasonal palette: spring, summer, autumn, or winter. From there, they generate hex codes for the shades that best suit you, which you can refer to when shopping on and offline with the help of Gemini for the latest trends.

Style Hack: For most accurate results, ensure your selfie is taken in natural daylight with little to no makeup on.

Your Personal Stylist

The body type conversation in fashion has always been rigid. The smarter approach is dressing for your proportions.

Upload a full-body photo of yourself to ChatGPT, and ask: “Identify my body type with explanation, and assist me with outfit combinations from these pieces [insert items from your wardrobe] that would accentuate my frame.”

If you are more of a tangible learner, Isha Ambani’s neostore Azorte has taken cues and built AI-powered styling stations and RFID smart screens across branches. These stations offer a data-backed approach by analysing your shape and pulling looks from their racks in real time.

Style Hack: Ask ChatGPT to identify your Kibbe body type for detailed results. If you want to feel like the main character, head to Azorte stores across major Indian cities for the full Cher Horowitz from Clueless (1995) experience.

Your Glam Squad

Blind-buying makeup online and following viral haircuts have always felt like a gamble. They tend to look one way on screen, but entirely different on you.

Sephora’s Virtual Artist uses augmented reality and AI to let you try on thousands of beauty products in real time through your phone’s front camera—just like swatching items in stores.

For hair, Nano Banana Pro, Gemini’s image model, opens up several possibilities. Upload a crisp selfie to try out a new cut, sample some bangs, or see yourself in copper highlights before you say “I do” to your hairdresser.

Style Hack: Refer to your seasonal palette for your best complexion-enhancing beauty products and optimum hair colours.

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