I am someone who personally believes there is no such thing as happy accidents. Everything happens for a reason, and one eventually finds their calling.
For Ashwin Ghogar, founder of AG Media, it wasn’t any different. A university student with a passion for sartorial design soon found himself immersed in the world of content creation. Today, you’ll often spot him blending into the crowd at weddings, events, and celebrations, with only smartphones in his hands as he quietly captures moments others might miss.
While many new graduates are still figuring out their next move, Ashwin has already turned his creative interest into a growing venture. Masala sat down with the young entrepreneur to talk about his distinct lens on striving for ambitions and the realities of juggling responsibilities.
I’ve always been someone who’s interested in entrepreneurship and had a knack for creativity. I recently graduated from university, but my foray into content creation started when I was running my own clothing brand (@euphoriabkk) in between semesters.
I needed content to promote the drops, so I began creating videos and posts on my own, and ended up really enjoying the process. As time went on, I moved into creating content for other people, events, and brands. With more projects coming my way, I eventually decided to turn it into a business, and that’s how AG Media started.
Today, we create reels and short-form content for weddings, DJs, artists, events, and businesses.
I realised there would never be a perfect time to start. If I waited until after graduation, I would probably find another reason to delay. Being at university actually gave me the opportunity to experiment, learn from mistakes, and develop my skills while still having the freedom to take risks.
At the same time, it wasn’t just about starting a business, but also about becoming financially independent. I wanted to build something of my own while simultaneously gaining real-world experience.
My advice to other young entrepreneurs is to start before you feel completely "ready." You don’t need to have everything figured out from the start. Most lessons, connections, and opportunities come from taking action and learning through the process. Some of the most valuable things I’ve learned came from simply getting started and making sense of things along the way.
Balance is something I’m still learning every day. Running a business while studying requires strong time management and prioritisation. I always try my best to give time to everything, whether that’s my clients, my studies, my friends, my family, or myself.
Of course, it’s not always easy, and there are times when one area requires more attention than another.
Through this, I’ve learned that you can’t do everything perfectly all the time. Juggling many hats has taught me responsibility and the importance of making the most of every opportunity.
would describe AG Media’s style as energetic, engaging, and authentic. We focus on capturing the atmosphere, emotions, and excitement of every moment.
Whether it’s a wedding, a DJ set, an artist performance, or an event, we want people to feel the energy through the screen.
I believe in treating each person with respect, regardless of who they are or what role they play. I also think it’s important to listen to people’s opinions and perspectives because there’s always something you can learn from everyone.
To be honest, burnout is something I still deal with quite often. When you’re running a business, managing clients, and trying to stay creative at the same time, it can get overwhelming.
I’ve learned that it’s important to recognise when I need to take a step back. That could mean pursuing my other hobbies or simply taking short breaks from editing.
I’ve realised that forcing creativity usually doesn’t lead to the best results. I still believe consistency is important, but I’ve grasped that taking care of yourself shouldn’t take the back seat.
At the end of the day, if I’m not in the right mindset, I can’t produce my best work.
I find that balance is something I’m still working on, and I think most creators can relate to that as well.
For me, it’s spending time with my friends, practicing DJing, playing basketball, and occasionally going out and enjoying Bangkok’s nightlife.
These activities help me completely disconnect from work and recharge. Stepping away from the screen allows me to come back with fresh eyes, which is vital in content creation.
I think artificial intelligence is going to become a big part of content creation and help creators work faster and more efficiently.
At the same time, however, I think it will drive people to value authenticity even more. Anyone can use AI tools, but not everyone can tell a story, build relationships, or create content that makes others feel something. That’s what will continue to resonate with audiences.
Personally, I want to keep learning, developing my skills, and growing as both a creator and an entrepreneur.
When it comes to AG Media, the goal is simple: keep creating great content, continue growing, and celebrating where the journey takes us.