Cosmetics have long been a ritual of adornment, a way to enhance features with lotions, powders, pigments, and potions.
Historically associated with adult women, from Cleopatra to modern beauty icons, makeup was once bound by strict age and gender norms.
Today, however, these boundaries are fading, with people of all genders and ages embracing their creativity and self-expression.
The idea of children wearing makeup often sparks debate. Some argue that little ones should embrace their natural beauty, and I wholeheartedly agree.
Yet makeup need not be a mask or a tool for attraction — it can simply be fun. Like clothing or accessories, it allows children to reflect their mood or add a touch of sparkle for special occasions.
Influencers and social media have piqued young imaginations, encouraging them to experiment with colour, shimmer, and self-expression.
I remember my own childhood fascination, swiping lip gloss that dazzled and smelled like marshmallows, and delighting in the fancy of play and creativity.
For parents and caregivers, the most important consideration is ingredients. Some products may contain micas or chemicals harsh on delicate skin, but today, brands are emerging with clean, kid-friendly formulas.
These allow little artists to explore safely while giving adults peace of mind.
Here’s a round-up of some clean, playful brands for your colourful little ones.
Evereden was founded in 2018 by Kimberly Ho with a vision to create skincare for the whole family, focusing on mothers-to-be and youngsters.
Motivated by concerns over harmful chemicals in many products, Kimberly collaborated with leading dermatologists to develop formulas that are safe, gentle, and effective for delicate skin.
Evereden’s range includes skincare essentials such as the Kids Multi-Vitamin Face Wash (THB 1,000), Fluid Silk Mineral Sunscreen SPF 50 (THB 1,400), and Nourishing Baby Face Cream (THB 1,650).
For a touch of fun, the brand also offers beauty products like the Kids Tinted Lip Oil (THB 1,150), complete with a key chain perfect for backpacks, and a new line of fine fragrance mists.
My personal favourite is the Supernova scent (THB 1,100), a playful blend of fruity notes and spice, ideal for a day out, a post-playdate refresh, or an afternoon of sport.
Evereden products are available at Sephora Thailand and on Amazon India, combining safe ingredients with a little sprinkling of fun for young creatives.
Whimsy Beauty is a makeup and skincare brand created especially for kids and teens, blending safety with a sprinkle of magic.
The brand was born from a mother’s love and curiosity after discovering her young daughters experimenting with lipstick on their cheeks and lips.
Concerned about the effects of adult products on young skin, she set out to create a clean, cruelty-free, and age-appropriate beauty line for children aged six to 16.
The result is a collection designed to nurture creativity and self-expression while keeping delicate skin protected.
Among their standout products are the Whimsy Lip & Cheek Tint (INR 873.75), Eye Glitter (INR 373.75), Whimsy Glow Up Face & Body Cleanser (INR 623.75), and Whimsy Funky Nail Paints (INR 373.75).
Discover Whimsy Beauty at whimsyindia.com or via Amazon India.
Godmami is a Thai brand bringing a splash of fun to organic skincare and cosmetics for children.
Founded by a family of cosmetic scientists with over a decade of experience, they craft products that are gentle, safe, and delightfully effective for little ones’ sensitive skin.
Their offerings include the Kids and Tweens Vitamin Face Cream (THB 790), Eye and Cheek Palette (THB 790), Water-Based Nail Polish (THB 159), and Wonder Glitter Shine for Body and Hair (THB 259).
Each item is designed to inspire creativity and playful self-expression, giving parents peace of mind with formulations free from harsh chemicals.
Add Godmami’s products to your cart on godmamiorganic.com or via their Shopee storefront.
LUSH needs little introduction, known worldwide for its fresh, handmade, clean, cruelty-free, and vegan products.
The brand brings a sense of fun and whimsy to kids’ beauty with playful scents, vibrant colours, and exciting collaborations like How to Train Your Dragon (2010) and Wicked (2024).
Their kid-friendly offerings include eyeliners (THB 695), mascara (THB 555), and lip scrubs (THB 495) made with sugar — edible and lickable straight from the pot — as well as body sprays (THB 1,095 to 2,295), perfect for a bit of everyday magic.
Find LUSH at select locations across Bangkok, via th.lush.com, Shopee, and Lazada.