In a country where summer feels eternal, Thailand lives in harmony with the sun’s golden touch. With a UV index often peaking between 11 and 12, our days dance along the edges of what is medically defined as extreme. Across the Indian subcontinent, cities like Chennai, Mumbai, and Kolkata mirror this radiance, especially during peak season. In these pockets of sun-soaked life, skin can burn in under ten minutes without protection. And yet, a lingering myth persists that only fair skin suffers the brunt of sun damage. Science says otherwise. Regardless of complexion, all skin tones are vulnerable to the deep reach of ultraviolet rays which, over time, may lead to skin damage or more severe health issues including cancer. Speaking from experience: sun poisoning is not just uncomfortable, it is entirely avoidable.
When the words sun protection are whispered, minds drift to bottles of SPF 50 tucked into beach totes or perched on pharmacy shelves. But today, a new wave of innovation is transforming the way we shield ourselves: Ultraviolet Protection Factor clothing. Known more elegantly as UPF apparel, these garments are made from tightly woven fabrics that provide true protection against both UVA and UVB rays. The concept found its roots in Australia during the 1990s, where a national obsession with beach life met scientific advancement. Since then, the offerings have become lighter, more breathable, and undeniably chicer. No longer confined to oversized rash guards or utilitarian layers, today’s UPF pieces fit seamlessly into everyday wardrobes. Which is why, in this month’s feature, we’re stepping into the world of UPF clothing. Here are our top-picks for labels available in Thailand and India that make skin protection entirely chic.
UNIQLO
UNIQLO’s UPF collection is all about instant, fuss-free sun protection that fits effortlessly into your daily wardrobe. With a fabric that blocks 90 percent of UV rays in just one second, these pieces offer maximum UPF 50+ defence without compromising style. Whether you’re dressing the whole family or curating your own sun-smart wardrobe, there’s something for everyone: lightweight outerwear, sleek bottoms, and clever accessories designed to keep you covered from head to toe. Available online and in-stores across Thailand and India.
Beneunder
Beneunder is where tech meets tenderness, and sun protection becomes a lifestyle. Since 2013, their array of UPF clothing has become a necessity for explorers who refuse to let weather dictate their plans. Whether it’s scorching summer rays or unexpected showers, Beneunder’s range keeps you feeling fresh and shielded, encouraging you to savour every outdoor moment without fuss. As proud members of the International Skin Cancer Foundation’s Board, they take sun safety and style seriously. Whether you’re browsing shop.beneunder.com, adding to cart on Shopee, or strolling through flagship store at centralwOrld, Beneunder’s got you covered.
Umbrashield
Umbrashield is India’s homegrown answer to stylish, science-backed sun protection. Their UPF 50+ fabric blocks a 99 percent of harmful rays, shielding you from burns to the dreaded photo-ageing. Designed for both men and women, the collection caters especially to sensitive or healing skin, blending advanced technology with fashion-forward silhouettes that work across seasons and cities alike. Whether you’re wandering through the city’s heat or strolling by sunny shores, Umbrashield keeps you covered. Shop the global leader’s chic, skin-saving range online at umbrashields.com.
Wildcraft
Born in a garage and fuelled by a love for the outdoors, Wildcraft has been kitting out adventure-seekers since the late '90s. While it’s known for its rugged rucksacks and all-terrain footwear, the brand’s UPF clothing lineup is just as ready to brave the elements. Their pieces are lightweight and weather-resilient, designed for those who take sun protection as seriously as their alfresco escapades. Engineered for movement, built for versatility, and perfectly suited for India’s blazing landscapes, Wildcraft proves that staying sun-safe doesn’t mean slowing down. Shop online at wildcraft.com or find your nearest store via their site locator.
FabSports
FabSports brings a splash of colour and unbeatable quality to UPF protection with their playful jackets for kids, sleek styles for men, and timeless staples for women. Perfectly pitched for bikers and cyclists, their arm sleeves and bandana combos add an extra layer of sun-safe swagger. FabSports prides itself on quality that outshines expectations without breaking the bank, with every piece passing through rigorous checks before reaching you. If you want affordable sun-safe gear that really works, their lineup is a no-brainer. Check them out online at fabsports.in and gear up for your next adventure.
Blue Tyga
Blue Tyga is turning heads with its UPF 45+ Sunscreen Jacket, designed to keep you shielded from harmful UV rays with comfort at the forefront. Crafted from breathable moisture-wicking fabric that moves with you whether you’re hitting the gym, exploring the city, or simply enjoying a sunny day out. Size-inclusive and flattering, with options from S to 5XL, it’s perfect for every body and every occasion. For those who want sun-safe style that feels like a dream, Blue Tyga’s lineup is a must-try. Available now online at bluetyga.com.